The organisation and its environment. Costa coffee Essay

The organisation and its environment. Costa cocoa - Essay practice sessionCosta deep brown was founded in London in 1971 and initial operations was the supply of coffee beans to coffee shops and small scale vendors. After acquiring a formidable market, the venture was stretched to cover other operations. For umteen years in the coffee industry, the entrepreneurs behind Costa Coffee realized the demand of coffee crapulence was more than the demand for coffee beans and berries. It is at this point that the idea of supplying drinks became more realistic. At the significance the enterprise focuses on the supply of hot drinks, particularly coffee, soft drinks and snacks. The growth of this enterprise has been significant as many branches have been launched across the globe. According to Worthington & Briton (2009) Costa Coffee has become more of a global entity that just a coffee enterprise that was launched in London. From the success story of Costa Coffee many similar companies ha ve been resorting to the strategies applied by Costa coffee in order to fulfill their goals. Costa Coffee has several aspects of both its internal and external environment. In its internal environment, operation and morphologic arrangement makes most of the come forths faced in this particular environment. According to Turner (2003) it was hard for the enterprise to generate up more than one branch. However, this move was significant as the management of Costa Coffee had the motif of reaching a wider target market. This was only possible through right and proper management that would go steady that all operations and structures are well formulated to suit the resources available for the enterprise. After the launch of another(prenominal) Coffee shop in London, it became easier to open up branches and manage them effectively. However, when it came to cross-border investment the scenario changed since the rules of trade became more knotty. In the internal environment, the enter prise had to ensure that they had the right staff to operate in the company, proper management of gold and resources and a strong management team that would ensure continuity of the venture. In the external environment, the main issue was creating a greater competitive advantage over its competitors. This meant that the enterprise had to formulate the best strategy in order to be better than its competitors. Just like any other stock venture, competitors create the superior threat to any new enterprise entry in the corporate environment. For Costa Coffee thither was an added advantage as they had started as another venture which had already established a market base. another(prenominal) significant external market factor was the adherence to the rules of trade in the market. This matter became more complex when the venture had to expand its operations in other countries. The international market has new operational rules and regulations that enterprises desire to adhere to. Acco rding to Turner (2003) adhering to trade rules and regulations is one external environment factor that any business enterprise is required to effectively consider. For Costa Coffee regulation inclusions of the hotel and catering industry was mandatory. Communication in any organization is an important factor that should be considered effectively. Communication extends from just the requirements of the internal management system. For example, the public corporate environment has rules and regulations that should be adhered to by all organizations. For this to be effectively implemented there should be a proper communication