Yamamoto Recording Media Essay Example | Topics and Well Written Essays - 1500 words

Yamamoto Recording Media - Essay Example Under the manufacturing department, capacity constraint combined with scheduled preventive maintenance and other unforeseen factors such as the absence of necessary raw materials can make the production department unable to meet its target schedule (Collins 7). Lack of support from manufacturing staff can also make it impossible for Fazer to meet his plan of cutting down the order-to-delivery cycle (9). With regards to its distribution network, shipping the final product to Yamato Logistics Europe (YLE) for warehousing and dispatching purposes can only add unnecessary expenses to the company. Therefore, YLE staff should be supportive of Fazan’s plan to change its role from warehousing and dispatching to a more responsive logistics and distribution hub in Europe (Collins 10). As a common business practice, the NSC department was made responsible in getting orders directly from customers or retailers which then will be submitted to P/S department for order scheduling and forecast (Collins 7, 9). Because of added work load, NSC staff has been skeptical to change the ordering plan from monthly period to weekly basis (9). On the other hand, unreliable demand forecast coming from the P/S department can also trigger some problems in the company’s inventory level and the company’s ability to fill the market demand (7). In product life cycle, manufacturing companies such as the case of Yamamoto should avoid products that are obsolete because of high levels of inventory.

Plastic Q-Tips Essay Example for Free

Plastic Q-Tips Essay Since the swabs of Q-Tips are made up of cotton, one of the environmental impacts of manufacturing them in huge quantities throughout the year is that it makes use of tens if not hundreds of millions of paper or plastic sticks for the rod holding the cotton swab. Apparently, the paper sticks are generally manufactured from trees, thereby posing the threat to the environment in terms of trees being cut down solely for the purpose of turning them into small paper rods. On the other hand, plastic Q-Tips rods disposed by the millions can eventually form into a massive heap of plastic garbage when combined altogether. Since these are made up of non-biodegradable material, there is an urgent need to recycle the plastic Q-Tips rods so that they will not pose more significant threats to the environment. Even though there are hazardous chemicals involved in the manufacture of Q-Tips, they can still pollute the environment especially when they are improperly disposed and recycled. The plastic rods of Q-Tips may be small but when all of the Q-Tips in the world are taken together they can turn into one massive garbage problem. Apparently, the rod of Q-Tips should be made as a renewable resource that can be recycled over and over for a long cycle of production and consumption. The fact that the rod is made of plastic indicates that manufacturers of Q-Tips should take advantage of recycling disposed plastic rods or any used plastic material and making use of them as recycled plastic rods for Q-Tips. Q-Tips are first manufactured in the factories, packaged and delivered to their clients such as supermarkets. The buying public purchases these items from their local stores and later on use them in their homes for different purposes such as for personal hygiene or cleaning the small parts of home appliances. Reference Q-Tips. (2009). Retrieved from http://qtips. com March 8, 2009.

The Works Of Poet Carl Sandburg And His Effect On American Poetry :: essays research papers

The Works of Poet Carl Sandburg and His Effect on American Poetry The beloved poet, Carl Sandburg, changed the course of American poetry. He was a poet, novelist, journalist, and songwriter, yet the influence of his works have not always been acknowledged. Carl Sandburg's evocations of American urban and rural life, compassion for people, and his love of nature, through his works have made an enormous contribution to the American literary scene.   Ã‚  Ã‚  Ã‚  Ã‚  Carl Sandburg was born on January 6, 1878 to illiterate parents of Swedish decent in Galesburg, Illinois. Much of Sandburg's literary works are a result of his life time observations. He, more generously than many of his fellow authors, left a detailed account of his wanderings, his numerous jobs, his early struggles, and his successes in life. His own life fascinated him.(Rogers 19) Therefore, he felt he wanted to share his fascination with the people he enjoyed writing about.   Ã‚  Ã‚  Ã‚  Ã‚  Carl Sandburg is so greatly remembered because his writing was considerably different from the writing of his contemporaries. He let his mind travel, and be free. His works included the use of free verse, colloquialisms, an original type of rhythm, and oddly structured, prosaic poetry that emphasized key phrases and images.(clc 35, 338) Sandburg was the first of a long line of poets and authors to use the words and phrases that he created in his poetry.   Ã‚  Ã‚  Ã‚  Ã‚  Sandburg's style of writing is what changed the course of American poetry. Before Sandburg, most poetry and other literary works were considerably similar, along with dull and boring. He carried poetry to "new horizons." He, many times, wrote of reality, which was not always what people wanted to read, but it was reality and it had to be dealt with. This is how his writing became so known, because he dealt with what was real in our fantasy world.   Ã‚  Ã‚  Ã‚  Ã‚  Sandburg was not afraid to express his true feelings and thought on people, society, nature, and life in general. One of his finest poetic achievements is a poem called The People, Yes. It is a poem about people in life, and everything life entails. The images in it range from a white man and an Indian man arguing over who knows more, to why children put beans in their ears when told not to. The People, Yes covers everyday dilemmas encountered by the common man, but have not been expressed, and it is mandated by none other than Carl Sandburg, the great American poet. "The people is a myth, an abstraction. And what myth would you put in place of the people? And what abstraction would you exchange for this one?

Appreciating Loved Ones Essay

I never used to think that one day I would lose my grandfather. I had always thought he would always be there when I needed him. When I lost my grandpa, I lost my best friend the one I would call for anything I needed. Such as when I needed someone to talk to someone or just to call him to see what he was doing. It had never occurred to me a lot of bad things happen in this world, such as losing someone. Losing a loved one can cause you to learn so many things positive and negative. I for myself can say I learned a few things such as encouraging words can change a person’s mind set and you should treasure your loved ones. Although I learned some of life’s lessons, it still is a terrible way to learn them. When my grandfather was alive we did a lot of activities together. He would sometimes get me and my sister from school, and we would get ice cream or go to the park. He took me and my sister fishing a few times. He also showed us how to make a kite. During the summer h e would take me and my sister swimming at a pool near his house. He took us to the beach and once took us scuba diving. Four years ago on my birthday he came to my house and he took me, my sister, brother, and mom out to eat. Then he took me to the mall to buy clothing of my choice. The next day around 1:30 my mom received a phone call from my grandfather saying he wasn’t feeling well. We rushed to his house and he wasn’t able to get up, so we called an ambulance. He was hospitalized for liver failure. For the next two weeks we had gone to visit him at Chippenham Hospital. In the first week he wasn’t really able to talk, because they put an air tube down his throat. In the second week he was talking to me and my other family members. He apologized to my grandmother for all the wrong he did when they were married. My family members included my seven aunts, three uncles, and eight cousins, my mom and dad, and my grandmother. The last three days of his life were going rather well. He had previously purchased a house for himself five minutes away from my house. He was prepared to move in on November 23rd. He had purchased a house with five bedrooms for each of his grandchildren to sleep in when they visited. My mom told me that he was getting better and was planning to throw him a welcome home dinner. The last of day of his life he told everyone good bye and he loved them, as if he knew he was going to die. The next morning my mom was supposed to go to work. Instead I found her teary eyed looking through our photo album. I asked her what’s wrong she replied â€Å"he died late last night. Before he died, he told me â€Å"Ayanna Ciara Bonner, I believe you can do anything and I love you forever.† I will remember those words forever. After my grandfather passed I kept having reruns of all the memories we had shared together. For instance when were at a family reunion at a lake, and it was time for karaoke.me and my grandfather decided to sing. We sang â€Å"You are my sunshine† for the family and we had so much fun doing it. Another time is when he came to one of my soccer games and drilled with me before my game, and we had a lot of fun doing it, but he ended up with a sprained ankle. My best memory of my grandfather was when the first time he took us fishing. He had rented a boat and got my sister and I pink fishing rods. He was trying to teach me how to cast the reel, and I ended up falling into the water. My grandpa jumped in the water to save me. He told me that I gave him a heart attack and to be more careful. I realized people should appreciate loved ones before it is too late and no regrets. I wish I could say I love you to my grandpa one more time and I could spend one last day with him. A loved one is someone that cannot be replaced. There has not been a day I haven’t thought about him. I wish I would have realized that you should not take your family for granted. One day they could be here, then boom, they’re gone. I know it’s hard to think about life this way, but its life. Try to make many memories with family and make them last.

Classic Airlines and Marketing

Classic Airlines and Marketing MKT/571 – Marketing September 17, 2012 Classic Airlines and Marketing Classic Airlines, the fifth largest airline carrier, currently serves 240 cities with more than 2,300 daily flights. However, Classic Airlines has experienced over the past three years a decline in their frequent flier program Classic Rewards along with customer confidence declining as well and stock prices has decreased by 10% according to University of Phoenix, 2012. Marketing is assigned the task of revamping the customer loyalty program and increasing membership while operating under a 15% reduction in expenses across the company.The challenges that the marketing management is faced with include a downward turn of morale among the employees; retaining and recruiting of new members for Classic Rewards, and the lack of support from upper management. Marketing management is the process of â€Å"creating, communicating, and delivering value to customers and for managing custom er relationships in ways that benefit the organization and its stakeholders† (Kotler & Keller, 2006, p. 6). Identifying Marketing ChallengesThe marketing management team has identified that the majority (60%) of its Reward membership are at the basic tier, 25% are on the Silver Rewards level, and only 15% are Gold Rewards members. Of these members 80% are business travelers with the remaining 20% leisure travelers. With this information, marketing instituted surveys to determine what the needs of the members are. The replies from the business traveler ranged from the dislike for connections and delays, the desire for quality service, and the idea that the frequent flier points are the result of the airline’s investment in the customer.Whereas, the leisure traveler is more interested in lower air fare and is more willing to have more connections if it will save the traveler money. Strength, weakness, opportunities, and threats (SWOT) analysis of Classic Airlines top thre e competitors—British Airlines, Northwest Airlines, and United Airlines—were completed by John Hartman, Senior Vice President of Human Resources. Based on the SWOT analysis, all three competitors have a strong and successful loyalty program. A common weakness between the three companies is the union at each airline.An opportunity recognized by the three companies is the customers’ needs are constantly changing and the airline industry is rebounding. Fuel and equipment along with competition are considered weaknesses by the three organizations. Gathering input from the Classic Rewards members was the responsibility of Renee Epson, Senior Vice President of Customer Service. Interviews of 500 Gold and Platinum Classic Rewards members revealed that advertising campaigns are failing in conveying an accurate and meaningful picture of the airline.In regard to the Classic reward program only 30% were either satisfied or very satisfied with the program and upgrades avail able. When asked if the members flew on other airlines, all categories excluding those who fly seven to 12 times a year responded that they flew other airlines more often than Classic Airlines. Only 8% have been Classic Rewards members for more than five years with the majority been members for one to three years. Strategic Planning The marketing management team has been performing strategic planning to implement a value chain.A value chain states Kotler and Keller, (2006), â€Å"identifies nine strategically relevant activities that create value and cost in a specific business† (p. 38). The team has identified opportunities, weaknesses, strengths, and threats for Classic Airlines’ competitors and through surveys and interviews for Classic Airlines. The identification of the concerns of the Rewards program members enables the marketing team to address these concerns and implement recommendations for improving the Classic Rewards program.This is part of the new offering realization program that enables Classic Airlines to develop and implement new high-quality products while remaining within the budget. Another part of the value chain is the identification of new markets to attract new customers. Classic Airlines needs to rebuild its customer relationship management process this in turn will improve relationships and understanding with both internal and external customers. ConclusionClassic Airlines marketing management is working on improving the organization’s rewards program while remaining within the budget that has a 15% decrease with the result of increasing the profits. A major challenge for the marketing management team is the lack of support from upper management. However, the team has begun the strategic planning of implementing a value chain method. The use of a SWOT analysis, surveys, and interviews of current customers has provided the team with an insight of the issues that must be addressed.Marketing is a process of deliverin g value to its customers while managing customers’ relationships and producing revenue and profit for the company and its stakeholders. References Kotler, P. , & Keller, K. (2006). Marketing Management (12th ed. ). Upper Saddle River, NJ: Pearson-Prentice Hall. University of Phoenix. (2012). Scenario: Classic Airlines. Retrieved from University of Phoenix, MKT571-Marketing website

Essay Sample on the History of the United States Liberalism and American Dream

Essay Sample on the History of the United States Liberalism and American Dream The guideline of the present paper is to discuss how Liberalism and American Dream have helped to create and to shape the history of the most powerful country of the world – United States. The concepts of liberalism and American dream represent political and ideological tendencies and their influence is seen throughout the American experience. In responding to the topic the paper will firstly define Liberalism and American dream, secondly explain their origins and thirdly how those tendencies have helped to shape United States history. In conclusion the discussion will be about how studying history helps to understand the present. Liberalism is known to be an ideology and political tradition with the idea that liberty is the first and the most important political value. It is a matter of fact that the origin of the liberalism is in Western Enlightenment, but nowadays this term embraces different political thoughts. Liberalism emphasizes individuals rights such as freedom of though, limitation on government and religion power, the rule of law, free exchange of ideas, free public education for both men and women, market economy with free private enterprise and finally transparent government system which will protect the rights of all citizens. In modern USA liberalism is connected with open and fair elections, equal rights granted by law for all citizens, equal employment opportunities. It is apparent that such definition of liberalism is the evidence of its significant influence on USA history. (Goldberg 2001) It is necessary to mention that â€Å"liberalism† originated from Latin â€Å"liber† (free) and was firstly described as struggle for independence and freedom between patrician and plebeian classes with the purpose to receive equal rights. American War of Independence was the first to establish a nation based on the concept of liberalism, especially on the idea that â€Å"governments rule by the consent of the governed†. The principles of free trade were firstly enunciated in the USA history due to liberalism. The impact of liberalism on USA history is evident and significant, because due to it there was a rapid increase in literacy among population. Spread of knowledge resulted in successful social activism and nation has become interested in its authorized freedoms and liberties. The positive impact is passed law against child labor and laws requiring workers’ safety and fixed minimum wages. Liberalism set the idea that nations needs to be protected from exploitation and to be provided with education. It is apparent that impact of liberalism is profound on the USA history, because it implemented new ideas of personal dignity, religious tolerance, free expression of thoughts, private property, government transparency, human rights, popular sovereignty, rights for privacy, fundamental equality, national self-determination, free trade and market economy, rule of law, etc. that is why the impact and result of liberalism can’t be neglected by USA nation.(Goldberg 2001) American dream is a belief â€Å"that in the United States of America hard work and determination can lead to better life, usually through the earnings of money†. Such values were in the root of American dream are closely connected with Horatio Algerism. American dream is living in a perfect house with two children and without financial problems. It is the lifestyle of the middle class. Nevertheless the American dream was strongly criticized because of it accent only on material possessions as the highest happiness. Critics argued that American dream didn’t suggest the ideas of intellectual wealth and development. (Hochschild 1995) It is necessary to point out that the origin of American stems from the departure in economic and government based on the models of Old World. From the American Revolutionary war the unprecedented freedom was allowed and gave the possibility of dramatic social activity. Additionally many physical resources were held out and unclaimed waiting lucky investments in industry. Industrial Revolution combined great natural resources potential and unsettled continent and thus created American dream aimed at achieving wealth.(Cullan 2003) American dream has its challenged throughout the 20th century, because the Great Depression caused hardships and racial instability was still present. After the World War II American families were trying to find the relative comfort and stability for living. American dream suggested â€Å"perfect family† to be a part of consequence. American dream was tossed aside by new generation of young hippies who strongly denied the traditional values and ideas of the dream. (Ehrenreich 1989) Nevertheless the impact of American dream was seen throughout the USA history, because it promoted the ideas of education and personal achievement. It is apparent that a dream has never died out and is still present in souls of many Americans. American dream stimulated the people pursuing their energy into new source of gold – Internet, because it was the new way to become wealthy. In the result even ordinary people started their businesses and became millionaires. American dream attracted many entrepreneurial people from India and China to seek fortune in USA. The last argument is that American dream promoted hard work as the way to achieve a better life. (Hochschild 1995) In conclusion it is necessary to state that studying history helps to understand the present. As it is said all reasons of the present are hidden in the past. History helps to understand better the origins of events and tendencies and to realize their importance. History is the mirror of the present, because it hides many secrets and unexplained events. It is historians who contribute development by analyzing historical trends and their possible results in the future. Due to studying history it is possible to figure out the impact of American dream and Liberalism on the history of the United States. If there were no history, there would be no present and past.

Definition and Examples of Deep Structure in Grammar

Definition and Examples of Deep Structure in Grammar In transformational and generative grammar, deep structure (also known as  deep grammar  or  D-structure)  is the underlying syntactic structure- or level- of a sentence. In contrast to surface structure (the outward form of a sentence), deep structure is an abstract representation that identifies the ways a sentence can be analyzed and interpreted. Deep structures are generated by phrase-structure rules, and surface structures are derived from deep structures by a series of transformations. In  The Oxford Dictionary of English Grammar  (2014), Aarts, Chalker, and Weiner point out that, in a looser sense: deep and surface structure are often used as terms in a simple binary opposition, with the deep structure representing meaning, and the surface structure being the actual sentence we see. The terms deep structure and surface structure were popularized in the 1960s and 70s by American linguist Noam Chomsky, who eventually discarded the concepts in his minimalist program in the 1990s.   Properties of Deep Structure Deep structure  is a level of syntactic representation with a number of properties that need not necessarily go together. Four important properties of deep structure are: Major grammatical relations, such as  subject  of  and  object  of, are defined at deep structure.All  lexical  insertion occurs at deep structure.All transformations occur after deep structure.Semantic  interpretation occurs at deep structure. The question of whether there is a single level of representation with these properties was the most debated question in  generative grammar  following the publication of  Aspects  [of the Theory of Syntax, 1965]. One part of the debate focused on whether transformations preserve meaning.(Alan Garnham,  Psycholinguistics: Central Topics. Psychology Press, 1985) Examples and Observations [Noam] Chomsky had identified a basic grammatical structure in Syntactic Structures [1957] that he referred to as kernel sentences. Reflecting mentalese, kernel sentences were where words and meaning first appeared in the complex cognitive process that resulted in an utterance. In [Aspects of the Theory of Syntax, 1965], Chomsky abandoned the notion of kernel sentences and identified the underlying constituents of sentences as deep structure. The deep structure was versatile insofar as it accounted for meaning and provided the basis for transformations that turned deep structure into surface structure, which represented what we actually hear or read. Transformation rules, therefore, connected deep structure and surface structure, meaning and syntax.(James D. Williams, The Teachers Grammar Book. Lawrence Erlbaum, 1999)[Deep structure is a] representation of the syntax of a sentence distinguished by varying criteria from its surface structure. E.g. in the surface structure of Children are hard to please, the subject is children and the infinitive to please is the complement of hard. But in its deep structure, as it was understood especially in the early 1970s, is hard would have as its subject a subordinate sentence in which children is the object of please: thus, in outline [please children] is hard.(P.H. Matthews, The Concise Oxford Dictionary of Linguistics. Oxford University Press, 2007) Evolving Perspectives on Deep Structure The remarkable first chapter of Noam Chomskys Aspects of the Theory of Syntax (1965) set the agenda for everything that has happened in generative linguistics since. Three theoretical pillars support the enterprise: mentalism, combinatoriality, and acquisition... A fourth major point of Aspects, and the one that attracted most attention from the wider public, concerned the notion of Deep Structure. A basic claim of the 1965 version of generative grammar was that in addition to the surface form of sentences (the form we hear), there is another level of syntactic structure, called Deep Structure, which expresses underlying syntactic regularities of sentences. For instance, a passive sentence like (1a) was claimed to have a Deep Structure in which the noun phrases are in the order of the corresponding active (1b): (1a) The bear was chased by the lion.(1b) The lion chased the bear. Similarly, a question such as (2a) was claimed to have a Deep Structure closely resembling that of the corresponding declarative (2b): (2a) Which martini did Harry drink?(2b) Harry drank that martini. ...Following a hypothesis first proposed by Katz and Postal (1964), Aspects made the striking claim that the relevant level of syntax for determining meaning is Deep Structure. In its weakest version, this claim was only that regularities of meaning are most directly encoded in Deep Structure, and this can be seen in (1) and (2). However, the claim was sometimes taken to imply much more: that Deep Structure is meaning, an interpretation that Chomsky did not at first discourage. And this was the part of generative linguistics that got everyone really excited- for if the techniques of transformational grammar could lead us to meaning, we would be in a position to uncover the nature of human thought... When the dust of the ensuing linguistic wars cleared around 1973 . . ., Chomsky had won (as usual)- but with a twist: he no longer claimed that Deep Structure was the sole level that determines meaning (Chomsky 1972). Then, with the battle over, he turned his attention, not to meaning, but to relatively technical constraints on movement transformations (e.g. Chomsky 1973, 1977).(Ray Jackendoff, Language, Consciousness, Culture: Essays on Mental Structure. MIT Press, 2007) Surface Structure and Deep Structure in a Sentence by Joseph Conrad [Consider] the final sentence of [Joseph Conrads short story] The Secret Sharer: Walking to the taffrail, I was in time to make out, on the very edge of a darkness thrown by a towering black mass like the very gateway of Erebus- yes, I was in time to catch an evanescent glimpse of my white hat left behind to mark the spot where the secret sharer of my cabin and of my thoughts, as though he were my second self, had lowered himself into the water to take his punishment: a free man, a proud swimmer striking out for a new destiny. I hope others will agree that the sentence justly represents its author: that it portrays a mind energetically stretching to subdue a dazzling experience outside the self, in a way that has innumerable counterparts elsewhere. How does scrutiny of the deep structure support this intuition? First, notice a matter of emphasis, of rhetoric. The matrix sentence, which lends a surface form to the whole, is # S # I was in time # S # (repeated twice). The embedded sentences that complete it are I walked to the taffrail, I made out NP, and I caught NP. The point of departure, then, is the narrator himself: where he was, what he did, what he saw. But a glance at the deep structure will explain why one feels a quite different emphasis in the sentence as a whole: seven of the embedded sentences have sharer as grammatical subjects; in another three the subject is a noun linked to sharer by the copula; in two sharer is direct object; and in two more share is the verb. Thus thirteen sentences go to the semantic development of sharer as follows: The secret sharer had lowered the secret sharer into the water.The secret sharer took his punishment.The secret sharer swam.The secret sharer was a swimmer.The swimmer was proud.The swimmer struck out for a new destiny.The secret sharer was a man.The man was free.The secret sharer was my secret self.The secret sharer had (it).(Someone) punished the secret sharer.(Someone) shared my cabin.(Someone) shared my thoughts. In a fundamental way, the sentence is mainly about Leggatt, although the surface structure indicates otherwise... [The] progression in the deep structure rather precisely mirrors both the rhetorical movement of the sentence from the narrator to Leggatt via the hat that links them, and the thematic effect of the sentence, which is to transfer Leggatts experience to the narrator via the narrators vicarious and actual participation in it. Here I shall leave this abbreviated rhetorical analysis, with a cautionary word: I do not mean to suggest that only an examination of deep structure reveals Conrads skillful emphasis- on the contrary, such an examination supports and in a sense explains what any careful reader of the story notices.(Richard M. Ohmann, Literature as Sentences. College English, 1966. Rpt. in Essays in Stylistic Analysis, ed. by Howard S. Babb. Harcourt, 1972)

Sacudir Conjugation in Spanish, Translation, and Examples

Sacudir Conjugation in Spanish, Translation, and Examples The Spanish verb sacudir means to shake. It is a regular -ir verb, so it follows the same conjugation pattern of verbs like cumplir, vivir and subir. In the tables below you will find the conjugations of sacudir in the indicative mood (present, past, future, and conditional), the subjunctive mood (present and past), the imperative mood, and other verb forms. Using the Verb Sacudir Sacudir means to shake, and this verb can be used in most situations when you would use to shake in English. For example, you can talk about shaking something to clean it, as in sacudir el polvo de la alfombra (shaking off the dust from the rug). You can also use sacudir to talk about shaking any object, such as sacudir las maracas (shaking the maracas), or it can be used to talk about shaking in the sense of scaring someone. For example, you can say El crimen sacudià ³ a la gente del pueblo (The crime shook the people of the town). Sacudir Present Indicative Yo sacudo I shake Yo sacudo los muebles sucios. Tà º sacudes You shake Tà º sacudes la alfombra de la entrada. Usted/à ©l/ella sacude You/he/she shakes Ella sacude el instrumento para hacer mà ºsica. Nosotros sacudimos We shake Nosotros sacudimos a la clase con las tristes noticias. Vosotros sacudà ­s You shake Vosotros sacudà ­s la cabeza en desacuerdo. Ustedes/ellos/ellas sacuden You/they shake Ellos sacuden la caja para adivinar su contenido. Sacudir Preterite Indicative The preterite is one of two past tenses in Spanish. It is used to talk about completed actions in the past. Yo sacudà ­ I shook Yo sacudà ­ los muebles sucios. Tà º sacudiste You shook Tà º sacudiste la alfombra de la entrada. Usted/à ©l/ella sacudià ³ You/he/she shook Ella sacudià ³ el instrumento para hacer mà ºsica. Nosotros sacudimos We shook Nosotros sacudimos a la clase con las tristes noticias. Vosotros sacudisteis You shook Vosotros sacudisteis la cabeza en desacuerdo. Ustedes/ellos/ellas sacudieron You/they shook Ellos sacudieron la caja para adivinar su contenido. Sacudir Imperfect Indicative The imperfect tense is used to talk about habitual or ongoing actions in the past. It can be translated as was shaking or used to shake. Yo sacudà ­a I used to shake Yo sacudà ­a los muebles sucios. Tà º sacudà ­as You used to shake Tà º sacudà ­as la alfombra de la entrada. Usted/à ©l/ella sacudà ­a You/he/she used to shake Ella sacudà ­a el instrumento para hacer mà ºsica. Nosotros sacudà ­amos We used to shake Nosotros sacudà ­amos a la clase con las tristes noticias. Vosotros sacudà ­ais You used to shake Vosotros sacudà ­ais la cabeza en desacuerdo. Ustedes/ellos/ellas sacudà ­an You/they used to shake Ellos sacudà ­an la caja para adivinar su contenido. Sacudir Future Indicative Yo sacudirà © I will shake Yo sacudirà © los muebles sucios. Tà º sacudirs You will shake Tà º sacudirs la alfombra de la entrada. Usted/à ©l/ella sacudir You/he/she will shake Ella sacudirel instrumento para hacer mà ºsica. Nosotros sacudiremos We will shake Nosotros sacudiremos a la clase con las tristes noticias. Vosotros sacudirà ©is You will shake Vosotros sacudirà ©is la cabeza en desacuerdo. Ustedes/ellos/ellas sacudirn You/they will shake Ellos sacudirnla caja para adivinar su contenido. Sacudir Periphrastic  Future Indicative   The periphrastic future is formed with the present indicative conjugation of the verb ir (to go), the preposition a, and the infinitive sacudir. Yo voy a sacudir I am going to shake Yo voya sacudir los muebles sucios. Tà º vasa sacudir You aregoing to shake Tà º vasa sacudir la alfombra de la entrada. Usted/à ©l/ella vaa sacudir You/he/she isgoing to shake Ella vaa sacudir el instrumento para hacer mà ºsica. Nosotros vamosa sacudir We aregoing to shake Nosotros vamosa sacudir a la clase con las tristes noticias. Vosotros vaisa sacudir You aregoing to shake Vosotros vaisa sacudir la cabeza en desacuerdo. Ustedes/ellos/ellas vana sacudir You/they aregoing to shake Ellos vana sacudir la caja para adivinar su contenido. Sacudir Present Progressive/Gerund Form The gerund or present participle for -ir verbs is formed with the ending -iendo. Present Progressive of Sacudir est sacudiendo Is shaking Ella est sacudiendo el instrumento para hacer mà ºsica. Sacudir Past Participle The past participle can be used as an adjective or to form compound tenses with the verb haber, such as the present perfect. For regular -ir verbs, the past participle is formed with the ending -ido. Present Perfect of Sacudir ha sacudido Has shaken Ella ha sacudido el instrumento para hacer mà ºsica. Sacudir Conditional Indicative To talk about possibilities, you can use the conditional tense, which in English is usually expressed as would verb. Yo sacudirà ­a I would shake Yo sacudirà ­a los muebles sucios si me gustara limpiar. Tà º sacudirà ­as You would shake Tà º sacudirà ­as la alfombra de la entrada si estuviera sucia. Usted/à ©l/ella sacudirà ­a You/he/she would shake Ella sacudirà ­ael instrumento para hacer mà ºsica, pero no le gusta el sonido. Nosotros sacudirà ­amos We would shake Nosotros sacudirà ­amos a la clase con las tristes noticias, pero preferimos no decepcionarlos. Vosotros sacudirà ­ais You would shake Vosotros sacudirà ­ais la cabeza en desacuerdo si no os gustara la idea. Ustedes/ellos/ellas sacudirà ­an You/they would shake Ellos sacudirà ­anla caja para adivinar su contenido si se lo permitieran. Sacudir Present Subjunctive Que yo sacuda That I shake Mam espera que yo sacuda los muebles sucios. Que tà º sacudas That you shake Andrea quiere que tà º sacudas la alfombra de la entrada. Que usted/à ©l/ella sacuda That you/he/she shake El director sugiere que ella sacuda el instrumento para hacer mà ºsica. Que nosotros sacudamos That we shake Los padres de familia esperan que nosotros no sacudamos a la clase con las tristes noticias. Que vosotros sacudis That you shake El jefe sugiere que vosotros sacudisla cabeza en desacuerdo. Que ustedes/ellos/ellas sacudan That you/they shake La nià ±a espera que ellos sacudan la caja para adivinar su contenido. Sacudir Imperfect Subjunctive The imperfect subjunctive has two different conjugation options, shown in the tables below. Option 1 Que yo sacudiera That I shook Mam esperaba que yo sacudiera los muebles sucios. Que tà º sacudieras That you shook Andrea querà ­a que tà º sacudieras la alfombra de la entrada. Que usted/à ©l/ella sacudiera That you/he/she shook El director sugerà ­a que ella sacudiera el instrumento para hacer mà ºsica. Que nosotros sacudià ©ramos That we shook Los padres de familia esperaban que nosotros no sacudià ©ramos a la clase con las tristes noticias. Que vosotros sacudierais That you shook El jefe sugerà ­a que vosotros sacudieraisla cabeza en desacuerdo. Que ustedes/ellos/ellas sacudieran That you/they shook La nià ±a esperaba que ellos sacudieran la caja para adivinar su contenido. Option 2 Que yo sacudiese That I shook Mam esperaba que yo sacudiese los muebles sucios. Que tà º sacudieses That you shook Andrea querà ­a que tà º sacudieses la alfombra de la entrada. Que usted/à ©l/ella sacudiese That you/he/she shook El director sugerà ­a que ella sacudiese el instrumento para hacer mà ºsica. Que nosotros sacudià ©semos That we shook Los padres de familia esperaban que nosotros no sacudià ©semos a la clase con las tristes noticias. Que vosotros sacudieseis That you shook El jefe sugerà ­a que vosotros sacudieseisla cabeza en desacuerdo. Que ustedes/ellos/ellas sacudiesen That you/they shook La nià ±a esperaba que ellos sacudiesen la caja para adivinar su contenido. Sacudir Imperative The purpose of the imperative mood is to give direct orders or commands. There are slightly different conjugations for the positive and the negative commands. Positive Commands Tà º sacude Shake!  ¡Sacude la alfombra de la entrada! Usted sacuda Shake!  ¡Sacuda el instrumento para hacer mà ºsica! Nosotros sacudamos Let's shake!  ¡Sacudamos a la clase con las tristes noticias! Vosotros sacudid Shake!  ¡Sacudid la cabeza en desacuerdo! Ustedes sacudan Shake!  ¡Sacudan la caja para adivinar su contenido! Negative Commands Tà º no sacudas Don't shake!  ¡No sacudas la alfombra de la entrada! Usted no sacuda Don't shake!  ¡No sacuda el instrumento para hacer mà ºsica! Nosotros no sacudamos Let's not shake!  ¡No sacudamos a la clase con las tristes noticias! Vosotros no sacudis Don't shake!  ¡No sacudis la cabeza en desacuerdo! Ustedes no sacudan Don't shake!  ¡No sacudan la caja para adivinar su contenido!

What does Judith Butler mean by the social construction and Essay

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Words and names for the Scarlet Letter Essay Example for Free

Words and names for the Scarlet Letter Essay 1. â€Å"‘But she—the naughty baggage—little will she care what they put upon the bodice of her gown!’† (49) CM: Like many Puritan women in Boston, this woman illustrates the hate they all have for Hester Prynne, by declaring that Hester is unmoved by her sin. 2. â€Å"‘Ah, but,† interposed, more softly, a young wife, holding a child by the hand, let her cover the mark as she will, the pang of it will be always in her heart.’† (49) CM: This woman, who is holding a child, does not speak of Hester harshly, but by bringing her child, she portrays that she wants her child to envision Hester as second class, too. 3. â€Å"‘What do we talk of marks and brands, whether on the bodice of her gown, or the flesh of her forehead? cried another female, the ugliest as well as the most pitiless of these self-constituted judges. â€Å"This woman has brought shame upon us all, and ought to die.’† (49) CM: When the narrator depicts that the â€Å"ugliest as well as the most pitiless† of these women desires for Hester to die, he argues that jealousy is a common trait for all women; he makes a connection that the ugliest woman wishes the worst for Hester, because she is jealous. 4. â€Å"When the young woman—the mother of this child—stood fully revealed before the crowd, it seemed to be her first impulse to clasp the infant closely to her bosom; not so much by an impulse of motherly affection, as that she might thereby conceal a certain token, which was wrought or fastened into her dress.† (50) CM: People attempt to conceal their mistakes, so they never become  embarrassed; Hester yearns to disguise her bosom, to avoid being looked down upon in disgust. 5. â€Å"On the breast of her gown, in fine red cloth surrounded with an elaborate embroidery and fantastic flourishes of gold thread, appeared the letter â€Å"A.†Ã¢â‚¬  (50) CM: The letter â€Å"A† that contained â€Å"elaborate embroidery and fantastic flourishes of gold thread† that she sewed was a brand meant to damage Hester, but instead, she turned the situation around, and distinguished the â€Å"A† as a work of art. 6. â€Å"It was so artistically done, and with so much fertility and gorgeous luxuriance of fancy, that it had all the effect of a last and fitting decoration to the apparel which she wore; and which was of a splendor in accordance with the taste of the age, but greatly beyond what was allowed by the sumptuary regulations of the colony.† (50-51) CM: This scarlet letter functioned as a beautiful design, causing the women in the colony to aspire it as it was not of typical Puritan design and fashion. 7. â€Å"But the point which drew all eyes and, as it were, transfigured the wearer—so that both men and women, who had been familiarly acquainted with Hester Prynne were now impressed as if they beheld her for the first time—was that Scarlet Letter, so fantastically embroidered and illuminated upon her bosom.† (51) CM: The â€Å"A†, like a gorgeous piece of jewelry that women fancied, caused many women to be jealous; it drew the attention of both men and women alike. 8. â€Å"It had the effect of a spell, taking her out of the ordinary relations with humanity and enclosing her in a sphere by herself.† (51) CM: The scarlet letter was something Hester designed delicately and beautifully, and she was proud of it; this exemplifies her regal character, instead of making  her shameful. 9. â€Å"‘She hath good skill at her needle, thats certain, remarked one of her female spectators; but did ever a woman, before this brazen hussy, contrive such a way of showing it.’† (51) CM: These women, trying to demolish Hester’s name and reputation, speak of her mistakes; yet forget that they themselves are human, and ones who compose mistakes as well. 10. â€Å"‘It were well, muttered the most iron-visaged of the old dames, if we stripped Madame Hesters rich gown off her dainty shoulders; and as for the red letter, which she hath stitched so curiously, Ill bestow a rag of mine own rheumatic flannel, to make a fitter one!’† (52) CM: In this novel, these jealous women are named â€Å"gossips†, which is a pun to today’s definition of the word â€Å"gossip†; this implies that ugly women are jealous of Hester Prynne, because she is described as a beautiful, delicate woman. 11. â€Å"‘Not a stitch in that embroidered letter, but she has felt it in her heart.’† (52) CM: Hester Prynne fashioned her scarlet letter with time, effort, and purpose, with each stitch burdening her heart. 12. â€Å"‘Make way, good people, make way, in the Kings name! cried he. Open a passage; and, I promise ye, Mistress Prynne shall be set where man, woman and child may have a fair sight of her brave apparel, from this time till an hour past meridian.’† (52) CM: When Hester and her babe were made the center of attention, the crowd disdained both of them, along with the scarlet letter, and in the audiences’ mind, those three examples were considered evil. 13. â€Å"‘Come along, Madame Hester, and show your scarlet letter in the market place!’† (52) CM: This dialogue exemplifies that women, during this time period, held higher standards for morality than men; Hester Prynne is displayed and humiliated with her scarlet letter in front of all of Boston, while the other adulterer is in the crowd, studying her, along with everyone else. 14. â€Å"A crowd of eager and curious schoolboys, understanding little of the matter in hand except that it gave them a half-holiday, ran before her progress, turning their heads continually to stare into her face  and at the winking baby in her arms, and at the ignominious letter on her breast.† (52) CM: Hester Prynne’s scarlet letter serves as a reminder of capital punishment to all; it reveals the severe punishment, even to young innocent children, following such a sin. 15. â€Å"The unhappy culprit sustained herself as best a woman might, under the heavy weight of a thousand unrelenting eyes, all fastened upon her and concentrated at her bosom.† (54) CM: Hawthorne displays irony in this sentence; every man and woman of Boston is glaring at Hester’s scarlet letter, placed on her bosom, however; Hester’s adulterous act is the reason she is standing on the culprit and all of the citizens are willing to stare at such a sexual place on her body. 16. â€Å"Lastly, in lieu of these shifting scenes, came back the rude market place of the Puritan settlement, with all the townspeople assembled and leveling their stern regards at Hester Prynne—yes, at herself—who stood on the scaffold of the pillory, an infant on her arm, and the letter â€Å"A† in scarlet, fantastically embroidered with gold thread, upon her bosom!† (56) CM: Hawthorne juxtaposes the harsh, cruel crowd to the beautifully fashioned scarlet letter Hester created. 17. â€Å"Could it be true? She clutched the child so fiercely to her breast that it sent forth a cry; she turned her eyes downward at the scarlet letter, and even touched it with her finger, to assure herself that the infant and the shame were real.† (56) CM: Hester, in a state of shock, cannot grasp the reality of the shameful situation she was brought into. Chapter 3: 1. â€Å"From this intense consciousness of being the object of severe and universal observation, the wearer of the scarlet letter was at length relieved, by discerning on the outskirts of the crowd, a figure which irresistibly took possession of her thoughts.† (57) CM: Hester Prynne, and her scarlet letter, which are made the center of attention in front of the colony of Boston, are placed there as a result of her adulterous act, however; Hester’s heart and mind are supposed to be ignited with shame and humiliation, yet she is focused on this new â€Å"figure† in the crowd; Hester completely forgets about her sin and punishment. 2. â€Å"‘But in their great mercy and tenderness of heart, they have doomed Mistress Prynne to stand  only a space of three hours on the platform of the pillory, and then and thereafter, for the remainder of her natural life, to wear a mark of shame upon her bosom.’† (60) CM: Hawthorne is almost sarcastic in this sentence by starting it off with â€Å"But in their great mercy and tenderness of heart†, because this Puritan-based colony is not merciful, they pursue Hester’s punishment by forcing her to live with a â€Å"mark of shame† for as long as she may live, whereas if she were killed, she could escape punishment. 3. â€Å"Such an interview, perhaps, would have been more terrible than even to meet him as she now did, with the hot, midday sun burning down upon her face and lighting up its shame; with the scarlet token of infamy on her breast; with the sin-born infant in her arms; with a whole people, drawn forth as to a festival, staring at the features that should have been seen only in the quiet gleam of the fireside, in the happy shadow of a home, or beneath a matronly veil, at church.† (60) CM: The imagery of this sentence, which includes â€Å"hot midday sun burning down upon her face and lighting up its shame† and â€Å"scarlet token of infamy on her breast; with the sin-born infant† sends a hellish feel to the readers, which reinforces the sinfulness of her act, while highlighting her shame. 4. â€Å"‘Speak out the name! That, and thy repentance, may avail to take the scarlet letter off thy breast.’† (65) CM: Reverend Wilson demands that Hester revels the name of her fellow adulterer, and if she agrees, the scarlet letter will be removed, but Hester refuses; she argues that the shame of the letter will not come off once the letter is removed. 5. â€Å"‘It is too deeply branded. Ye cannot take it off. And would that I might endure his agony, as well as mine!’† (65) CM: Hester, a matriarch in this patriarchal society, refuses to obey Reverend Wilson, which proves to be very intriguing because the reader is now unsure if Hester is truly noble woman who made a mistake, or a woman who repeatedly makes mistakes and is persistent in asserting her power. 6. â€Å"Discerning the impracticable state of the poor culprits mind, the elder clergyman, who had carefully prepared himself for the occasion, addressed to the multitude a discourse on sin, in all its branches, but with continual reference to the ignominious letter.† (65) CM: Reverend Wilson utilizes the symbol of the scarlet letter as the subject of his sermon, and shames Hester with continual reference to the â€Å"ignominious letter.† 7.  Ã¢â‚¬Å"It was whispered, by those who peered after her, that the scarlet letter threw a lurid gleam along the dark passageway of the interior.† (66) CM: The scarlet letter provides an ominous feeling in all of its darkness to its reader, by emanating an immensely small amount of light during Hester’s entire dark, sinful act. Chapter 4: 1. â€Å"Closely following the jailer into the dismal apartment appeared that individual of singular aspect, whose presence in the crowd had been of such deep interest to the wearer of the scarlet letter.† (67) CM: Hawthorne creates a suspenseful moment in this paragraph by compelling the reader to wonder why the â€Å"individual† is following the jailer, and how he connects to Hester and her beautifully embroidered brand. 2. â€Å"‘Even if I imagine a scheme of vengeance, what could I do better for my object than to let thee live—than to give thee medicines against all harm and peril of life—so that this burning shame may still blaze upon thy bosom?’† (70) CM: The scarlet letter is compared to as a â€Å"burning shame† and a â€Å"blaze†; these descriptions contain not only much imagery, but they illustrate the fact of how the scarlet letter is similar to fire. 3. â€Å"As he spoke, he laid his long forefinger on the scarlet letter, which forthwith seemed to scorch into Hesters breast, as if it had been red hot.† (70) CM: When Chillingworth places his finger on the delicate scarlet letter, the letter seared him, as if telling him that he was uninvited to touch not only the scarlet letter, but also Hester herself. 4. â€Å"‘And now, Mistress Prynne, said old Roger Chillingworth, as he was hereafter to be named, I leave thee alone; alone with thy infant, and the scarlet letter!’† (73) CM: In this sentence, two sins emerge; Chillingworth declares that he will leave Hester, for he has no desire to be apart of her sin, which breaks the sanctity of marriage, and Hester damaged their marriage by her adulterous act and consequence of her scarlet letter. 5. â€Å"‘How is it, Hester? Doth thy sentence bind thee to wear the token in thy sleep? Art thou not afraid of nightmares and hideous dreams?’† (73) CM: Chillingworth calls attention to Hester’s shame by inquiring if she must wear the letter in her sleep, too, but what were Chillingworth’s intentions by stating that; did Chillingworth plan to help Hester, or speak of the scarlet letter in such shame as an act to potentially cause her uncertainty even in her sleep. Chapter 5: 1. â€Å"Her prison door was thrown open and she came forth into the sunshine, which, falling on all alike, seemed, to her sick and morbid heart, as if meant for no other purpose than to reveal the scarlet letter on her breast.† (74) CM: This sentence also admits shamefulness; Hester is forced to walk out and reveal not only herself, but also her new mark that will brand her forever; such an entrance should be considered a punishment, rather than a relief to be leaving a prison. 2. â€Å"Thus the young and pure would be taught to look at her, with the scarlet letter flaming on her breast—at her, the child of honourable parents, at her, the mother of a babe that would hereafter be a woman, at her, who had once been innocent—as the figure, the body, the reality of sin.† (75) CM: Hester Prynne and the scarlet letter function as the prime example; her mistake teaches citizens, even the young and innocent, to live blamelessly, or else they will end up in a fate similar to hers. 3. â€Å"Children, too young to comprehend wherefore this woman should be shut out from the sphere of human charities, would creep nigh enough to behold her plying her needle at the cottage window, or standing in the doorway, or laboring in her little garden, or coming forth along the pathway that led townward; and, discerning the scarlet letter on her breast, would scamper off with a strange, contagious fear.† (77) CM: The young children become increasingly curious about Hester, until their eyes discover the scarlet letter, for their parents have taught them to discriminate against her. 4. â€Å"She bore on her breast, in the curiously embroidered letter, a specimen of her delicate and imaginative skill of which the dames of a court might gladly have availed themselves, to add the richer and more spiritual adornment of human ingenuity to their fabrics of silk and gold.† (77) CM: In such a Puritanical society where elaborate details are forbidden, Hester’s scarle t letter is exactly that, one of ornate beauty and a perfect example of her skillfulness in embroidery; this demonstrates Hester’s stubbornness in challenging the authority above her. 5. â€Å"Her own dress was of the coarsest materials and the most sombre hue; with only that one ornament—the scarlet letter—which it was her doom to wear.† (79) CM: Hester looks upon her adulterous act as a beautiful, so when she created the scarlet letter, she wanted to fill it with beautiful stitching and embroidery; Hester  establishes her love for her sin and letter, and how much she treasures it. 6. â€Å"Hester had schooled herself long and well; and she never responded to these attacks, save by a flush of crimson that rose irrepressibly over her pale cheek, and again subsided into the depths of her bosom.† (80) CM: All the citizens of Boston constantly exasperate and embarrass Hester, yet she continues to subside and hide her shame from them. 7. â€Å"When strangers looked curiously at the scarlet letter and none ever failed to do sothey branded it afresh in Hesters soul; so that, oftentimes, she could scarcely refrain, yet always did refrain, f rom covering the symbol with her hand.† (81) CM: Hester exemplifies heroism to her community by bearing the punishment of the scarlet letter she is given, but in contrast, by challenging the Puritan moral doctrine incessantly. 8. â€Å"From first to last, in short, Hester Prynne had always this dreadful agony in feeling a human eye upon the token; the spot never grew callous; it seemed, on the contrary, to grow more sensitive with daily torture.† (81) CM: Hester Prynne’s scarlet letter represents her unfailing love towards Dimmesdale, along with her constant shame; every time someone looks at the scarlet letter, it is like a new scab from a wound is ripped off—the wound never heals. 9. â€Å"But sometimes, once in many days, or perchance in many months, she felt an eye—a human eye—upon the ignominious brand, that seemed to give a momentary relief, as if half of her agony were shared.† (81) CM: In this passage Hawthorne implies that Dimmesdale shares her pain, even though his pain is keeping his sin a secret from everyone, while only Hester must wear the brand of sin publically. 10. â€Å"Walking to and fro with those lonely footsteps in the little world with which she was outwardly connected, it now and then appeared to Hester—if altogether fancy, it was nevertheless too potent to be resisted—she felt or fancied, then, that the scarlet letter had endowed her with a new sense.† (82) CM: The scarlet letter seems to have given Hester a new sense of awareness; Hester has been publically shamed, which gives her the opportunity to connect to others and â€Å"walk in their shoes with understanding.† 11. â€Å"Could they be other than the insidious whispers of the bad angel, who would fain have persuaded the struggling woman, as yet only half his victim, that the outward guise of purity was but a lie, and that, if truth were everywhere to be shown, a scarlet letter would blaze forth on many a bosom besides Hester Prynnes?†Ã‚  (82) CM: Hawthorne highlights the conflict between good and evil in this sentence, and also establishes that the scarlet letter has made Hester’s sin outward, while everyone else’s sins are inward sins, because they will not admit them. 12. â€Å"Sometimes the red infamy upon her breast would give a sympathetic throb, as she passed near a venerable minister or magistrate, the model of piety and justice, to whom that ag e of antique reverence looked up, as to a mortal man in fellowship with angels.† (82) CM: Hawthorne includes irony in this sentence because the scarlet letter, a symbol of sin, throbs with compassion when the ministers and noblemen pass, who are supposedly â€Å"pure† men. 13. â€Å"Or, once more, the electric thrill would give her warning—Behold, Hester, here is a companion! and, looking up, she would detect the eyes of a young maiden glancing at the scarlet letter, shyly and aside, and quickly averted, with a faint, chill crimson in her cheeks as if her purity were somewhat sullied by that momentary glance.† (83) CM: Hawthorne insinuates that this young woman has most likely committed Hester’s same crime, which proves that the Puritan society is unjust, because Hester is forced to wear a symbol of shame, while this young woman can continue on with her life normally. 14. â€Å"The vulgar, who, in those dreary old times, were always contributing a grotesque horror to what interested their imaginations, had a story about the scarlet letter which we might readily work up into a terrific legend.† (83) CM: Hawthorne persuades the reader to believe that people made up fanciful stories about the scarlet letter, and have attached certain meanings to it. 15. â€Å"They averred that the symbol was not mere scarlet cloth, tinged in an earthly dyepot, but was red-hot with infernal fire, and could be seen glowing all alight whenever Hester Prynne walked abroad in the nighttime.† (83) CM: The Puritan people are very discriminatory; they state that Hester and the letter have been very shameful to the colony of Boston, and that because of that, the scarlet letter shimmers in the night, as if it has a life of its own. 16. â€Å"And we must needs say it seared Hesters bosom so deeply, that perhaps there was more truth in the rumor than our modern incredulity may be inclined to admit.† (83) CM: Hawthorne now goes against what he stated before, forcing the reader to determine if there were actually rumors and stories of the scarlet letter, or if Hester and the scarlet letter shared a certain element, which contained hellish-like characteristics. Chapter 6: 1. â€Å"Man had marked this womans sin by a scarlet letter, which had such potent and disastrous efficacy that no human sympathy could reach her, save it were sinful like herself.† (84) CM: This passage highlights the loneliness of Hester’s situation, and also brings up an element of male dominance; clergymen force Hester to wear a badge of shame for the rest of her life. 2. â€Å"God, as a direct consequence of the sin which man thus punished, had given her a lovely child, whose place was on that same dishonored bosom, to connect her parent for ever with the race and descent of mortals, and to be finally a blessed soul in heaven!† (84) CM: Hawthorne introduces the fact that Pearl, the product of a sin, connects Hester to her own sin. 3. â€Å"But that first object of which Pearl seemed to become aware was—shall we say it?—the scarlet letter on Hesters bosom!† (91) CM: This passage is also ironic, because Pearl, the product of sin, reinforce s Hester’s sin by having such a strong attraction to the scarlet letter. 4. â€Å"One day, as her mother stooped over the cradle, the infants eyes had been caught by the glimmering of the gold embroidery about the letter; and putting up her little hand she grasped at it, smiling, not doubtfully, but with a decided gleam, that gave her face the look of a much older child.† (91) CM: Young children have a characteristic of innocence, but Pearl, fascinated by the scarlet letter, is not innocent, but has an experience with, and for, evilness. 5. â€Å"Weeks, it is true, would sometimes elapse, during which Pearls gaze might never once be fixed upon the scarlet letter; but then, again, it would come at unawares, like the stroke of sudden death, and always with that peculiar smile and odd expression of the eyes.† (91) CM: Pearl, just like her mother, challenges authority, and produces evil grins and smiles, like a demon child. 6. â€Å"In the afternoon of a certain summers day, after Pearl grew big enough to run about, she amused herself with gathering handfuls of wild flowers, and flinging them, one by one, at her mothers bosom; dancing up and down like a little elf whenever she hit the scarlet letter.† (91-92) CM: Pearl, who is captivated by the scarlet letter, taunts Hester by reminding her of her punishment and consequences daily. 7. â€Å"Hesters first motion had been to cover her bosom with her clasped hands. But whether from pride or resignation, or a feeling that her penance might best be wrought out by this unutterable pain, she  resisted the impulse, and sat erect, pale as death, looking sadly into little Pearls wild eyes.† (92) CM: Hester Prynne, proud of her adulterous act, bears the pain Pearl causes her by playing with her scarlet letter. 8. â€Å"Still came the battery of flowers, almost invariably hitting the mark, and covering the mothers breast with hurts for which she could find no balm in this world, nor knew how to seek it in another.† (92) CM: Pearl constantly harasses Hester, who has no balm or healing, and will never receive any healing, because of the scarlet letter the clergymen placed so careful on her breast. 9. â€Å"Whether moved only by her ordinary freakishness, or because an evil spirit prompted her, she put up her small forefinger and touched the scarlet letter.† (93) CM: Hawthorne demonstrates Pearl’s taunting of Hester, whether Pearl intends it or as a child, in her innocence, is captivated by the scarlet letter. Chapter 7: 1. â€Å"But it was a remarkable attribute of this garb, and indeed, of the childs whole appearance, that it irresistibly and inevitably reminded the beholder of the token which Hester Prynne was doomed to wear upon her bosom.† (96) CM: The scarlet letter, which Hester designed beautifully, hypnotizes Pearl, who forever plays with it. 2. â€Å"It was the scarlet letter in another form: the scarlet letter endowed with life!† (96) CM: Hawthorne relates Pearl as the human form of the scarlet letter, always reminding Hester of her sin and tormenting her constantly. 3. â€Å"The mother herself—as if the red ignominy were so deeply scorched into her brain that all her conceptions assumed its formhad carefully wrought out the similitude, lavishing many hours of morbid ingenuity to create an analogy between the object of her affection and the emblem of her guilt and torture.† (96) CM: This sentence is ironic, because it confirms that a sinful act, which creates a product, Pearl, who is also sinful. 4. â€Å"But, in truth, Pearl was the one as well as the other; and only in consequence of that identity had Hester contrived so perfectly to represent the scarlet letter in her appearance.† (96) CM: Hawthorne accentuates the fact that Hester’s punishment, the scarlet letter, and the embodiment of that sin, Pearl, are both beautifully clothed. 5. â€Å"‘Yea, forsooth,† replied the bond-servant, staring with wide-open eyes at the scarlet letter, which, being a new-comer in the country, he had never before seen.’† (98)  CM: The scarlet letter continues to attract attention, even to the bond-servant, who doesn’t understand what it means, but again, is drawn to it. 6. â€Å"‘Nevertheless, I will enter, answered Hester Prynne; and the bond-servant, perhaps judging from the decision of her air, and the glittering symbol in her bosom, that she was a great lady in the land, offered no opposition.’† (98) CM: The servant inte rprets the scarlet letter incorrectly; he believes that because she is wearing it, she is highly important. 7. â€Å"Hester looked by way of humoring the child; and she saw that, owing to the peculiar effect of this convex mirror, the scarlet letter was represented in exaggerated and gigantic proportions, so as to be greatly the most prominent feature of her appearance.† (99-100) CM: In this passage, Hawthorne exaggerates the massive image in the armor, suggesting that the clergymen in the colony of Boston magnify Hester’s sin greatly. 8. â€Å"In truth, she seemed absolutely hidden behind it.† (100) CM: The clergymen underscore their own temptations by making a spectacle of this young woman who has committed adultery, and also make her an icon of sin in the colony by forcing her to wear the scarlet letter, which scars everyone in the colony’s eyes. Chapter 8: 1. â€Å"‘Hester Prynne,† said he, fixing his naturally stern regard on the wearer of the scarlet letter, there hath been much question concerning thee, of late.’† (104) CM: The clergymen, who punished Hester for her sin, are staring at Hester’s scarlet letter, which is located on her breast, forcing the reader to wonder what they are really looking at. 2. â€Å"‘I can teach my little Pearl what I have learned from this!† answered Hester Prynne, laying her finger on the red token.† (104) CM: In this sentence, Hester states that she will teach Pearl from her shameful sin, but the reader doesn’t know what Hester will teach Pearl; to defy authority, or live up to your consequences. 3. â€Å"‘Woman, it is thy badge of shame! replied the stern magistrate.† (104) CM: The clergymen are forever prompting Hester’s sin and her punishment from that sin, the scarlet letter. 4. â€Å"‘It is because of the stain which that letter indicates, that we would  transfer thy child to other hands.’† (104) CM: The clergymen argue that because of the scarlet letter, which demonstrates her grave sin to the whole town, they need to find Pearl a more fit home, so she continue on with a better life than Hester can give her. 5. â€Å"‘Nevertheless,† said the mother, calmly, though growing more pale, â€Å"this badge hath taught me—it daily teaches me—it is teaching me at this moment—lessons whereof my child may be the wiser and better, albeit they can profit nothing to myself.’† (104-105) CM: Hester, fearful of losing her one child, as well as the loss of embodiment of sin, argues that the scarlet letter will bring the best out of Pearl. 6. â€Å"Pearl,† said he, with great solemnity, â€Å"thou must take heed to instruction, that so, in due season, thou mayest wear in thy bosom the pearl of great price.’† (105) CM: Reverend Wilson advises Pearl to do what she is supposed to do, so she can live up to the beauty of her name, which her mother so shamefully paid the price for. 7. â€Å"‘Hath she not expressed this thought in the garb of the poor child, so forcibly reminding us of that red symbol which sears her bosom?’† (108) CM: This dialogue between the clergymen emphasizes the connection of the scarlet letter and the clothes Hester dressed Pearl in; both were beautifully made and filled with red and gold thread. Chapter 9: Chapter 10: 1. â€Å"Taking a handful of these, she arranged them along the lines of the scarlet letter that decorated the maternal bosom, to which the burrs, as their nature was, tenaciously adhered.† (125-126) CM: This sentence contains a paradox; Pearl decorates the scarlet letter ornately, yet burrs are sharp and can be wounding. 2. â€Å"‘Is Hester Prynne the less miserable, think you, for that scarlet letter on her breast?’† (127) CM: Dimmesdale and Chillingworth discuss whether or not if wearing the scarlet letter allows Hester to be less miserable, because she has confessed to her sin. Chapter 11: 1. â€Å"And now, through the chamber which these spectral thoughts had made so ghastly, glided Hester Prynne leading along little Pearl in her scarlet garb, and pointing her forefinger, first at the scarlet letter on her bosom, and then at the clergymans own breast.† (137) CM: Pearl understands that  Dimmesdale and Hester have some sort of a connection, almost as if she has a keen sense of awareness, like the scarlet letter has given Hester. Chapter 12: 1. â€Å"And thus, while standing on the scaffold, in this vain show of expiation, Mr. Dimmesdale was overcome with a great horror of mind, as if the universe were gazing at a scarlet token on his naked breast, right over his heart.† (139) CM: Dimmesdale is fearful that the town of Boston is not looking at Hester and her scarlet letter of punishment anymore, but at his heart—illustrating guilt, fear of exposure, and a suggestion that the noble positions were filled with an element of hypocrisy. 2. â€Å"On that spot, in very truth, there was, and there had long been, the gnawing and poisonous tooth of bodily pain.† (139) CM: The reader estimates that Dimmesdale has created his own â€Å"A† by wounding himself, either out of guilt, or for self-punishment. 3. â€Å"And there stood the minister, with his hand over his heart; and Hester Prynne, with the embroidered letter glimmering on her bosom; and little Pearl, herself a symbol, and the connecting link between those two.† (145) CM: In this passage, Dimmesdale is located where he should be, next to Hester, the scarlet letter, and Pearl, but because of the hypocritical nature of himself and the clergymen, he refuses to stand with them, and denies his crime unless it is under a shadow of darkness. 4. â€Å"We impute it, therefore, solely to the disease in his own eye and heart that the minister, looking upward to the zenith, beheld there the appearance of an immense letter—the letter A—marked out in lines of dull red light.† (146) CM: It is interesting how Hawthorne portrayed the scarlet letter in the sky, which was for Dimmesdale, because his scarlet letter was massive in size, compared to Hester’s â€Å"A†, proving that Dimmesdale’s sin is much graver than Hester’s. 5. â€Å"Not but the meteor may have shown itself at that point, burning duskily through a veil of cloud, but with no such shape as his guilty imagination gave it, or, at least, with so little definiteness, that anothers guilt might have seen another symbol in it.† (146) CM: The scarlet letter in the sky means different things for anyone who distinguishes it. 6. â€Å"The minister appeared to see him, with the same glance that discerned the miraculous letter.† (146) CM: Dimmesdale’s dream-like state is emphasized in this sentence, because he has a disbelief  that Chillingworth and the scarlet letter were actually there. 7. â€Å"‘But did your reverence hear of the portent that was seen last night? A great red letter in the sky—the letter A, which we interpret to stand for Angel.’† (148-149) CM: The letter â€Å"A†, as the reader has interpreted, has stood for â€Å"adultery†, but now, Hawthorne changes its meaning to â⠂¬Å"angel†, which is ironic.

Strategic Management Approaches of McDonalds

Strategic Management Approaches of McDonalds My research topic deals with one of the most profitable societies of the world, The McDonalds. It underlines the strategic management approaches adapted by McDonalds that helped it to grow from a small business to one of the most successful corporations. McDonalds is the leading fast food service organization in the world. The story of McDonalds started way back in 1954 when, Raymond Kroc its founder envisioned a nationwide fast food chain upon seeing a hamburger stall in San Bernardino, California. By revolutionizing the American Restaurant Industry, Kroc proved himself as the pioneer. Today McDonald is one of the most valuable brands globally, worth more than $25billion. It is number one fast food chain stores with about 40 million customers visiting it per day. The Golden Arches and its mascot Ronald McDonald have gained universal recognition. Though the company has its roots in the U.S., McDonalds today has become an accepted citizen of the world. The main focus is on the strategic evolution of this corporation. The strengths and weaknesses are highlighted which throws light on how McDonalds has survived in the competition. Keywords: strategic management approaches, Raymond Kroc, strategic management approaches How McDonalds has maintained its position? McDonalds has been able to maintain its competitive advantage by constantly adding new items in its menu. This means that an analyzer type of strategy is followed by McDonalds, i.e. introducing new items and defending the existing ones. In Strategic Management, developing a mission and vision statement is the primary step. It reflects the managements aspirations for the organization and its business providing a panoramic view to customers and giving specifics about future business plans. How McDonalds has defined its MISSION AND VISION: McDonaldS MISSION AND VISION: To serve quality food, fast and also at low cost. The vision of McDonalds is to dominate the food-service industry at global level. Global dominance means to set up standards of performance for customer satisfaction and increase market share and profitability by implementing values and execution strategies (Flack, 2008). What is the companys strengths? Strength can be described as a distinctive competence that gives the firm a competitive advantage in market. For example image, market leadership, buyer supplier relations, financial resources, etc. McDonalds strength lies in creating an image in the peoples minds and introducing them to a new culture of fast food. Customer care, delivery, speed and cleanliness are its core strengths that lead to its expansion. They were successful in creating a corporate symbol and its advertisement campaigns established its brand image in the minds of millions of people. McDonalds identified two main competitors i.e. the Burger King and KFC. The marketing strategy of McDonalds is concerned with internal resources, external environment, and its competencies. McDonalds product value is its strength. Customers know what to expect when they enter into McDonalds. It gives emphasis to human resources by satisfying its employees and customers both. Next comes the innovation aspect. In order to serve the new tastes and trends of people, new products are launched. Its diversity into new businesses can also be considered as its strengths. The question arises is how much effective are the above strengths in the long run of the company? McDonalds today is not as amendable as it was during its inception. So what are the driving factors which have resulted in its decline in sales and services? In order to analyze this factor we have to identify the weaknesses in the companys business and marketing strategy. The factors that are considered as strengths become a weakness if it blocks the performance of the company. Customer choices and trends change. Generally, people get tired of their old brands which they had been using over the years. When they do not get a product with the expected innovation they switch to new brands. With so many outlets, people find McDonalds everywhere. This over exposure can also be a reason for abstinence. Then maintaining standards of a huge chain is difficult and if there is lack of quality or service in any one outlet, then the brand as a whole gets affected. Reaching the target audience is the secret of any marketing strategy. So the target audience should be chosen carefully. It is very crucial for an organizations success, that its customers attain satisfaction level. Earlier McDonalds targeted mostly the young person, which has changed now. Now McDonalds has turned into a more general kind of market i.e. it now concentrates on families also. They started targeting diverse market which comprises of elderly people to children, by launching products such as the Happy Meal for children and Egg McMuffin for the elder ones. With the changing lifestyle, the demand for healthier food has increased and also ever changing demographic group demands fast, low in calories quality food. McDonalds responds to this kind of opportunity by introducing new and innovative products. Earlier, they had introduced a new product which was a regular hamburger and tasted like the real one but was made of Soya beans, a plant material. This product was also used to target another demographic group, i.e. vegetarians. McDonalds generally uses psychographic segmentation by which it targets the middle and working classes. These type people are more susceptible to enter fast food restaurants because they lead a fast and busy life and therefore require some fast meal. In short McDonalds customers belong to all age groups and classes, but comprises mainly of working and middle class people. (Kroc, 2001). The above factors point out key strengths and weaknesses at the external level. There are some internal factors also which affects the performance of the company. One major factor is the relationship between the franchise dealers and the management. Organizational strength is the back bone of any business and once it begins to shake the whole system can collapse. But slowly McDonald is recovering from all these weaknesses. Through latest technological developments it has become easy for its brand managers to communicate, compare and improve the services. They can also use internet in order to improve, motivate and compare performances of other centers. The analysis of all the external as well as internal strengths and weaknesses of the company should be done so that a sustainable plan for the further improvements in the company can be drafted. For any kind of improvement or expansion the availability of internal resources is a must. By analyzing this aspect, a modified strategy can be formed to suit the companys vision. Hence with the use of all the core competencies, the corporation can successfully grow and sustain in the competitive market (Richard Whittington, 1993) In 2003 the change in the top managerial level created a new wave in the performance of the corporation and also some major changes were incorporated to retain and sustain the quality and innovation aspect of the brand. Now let us understand the sustainable competitive advantage of McDonalds. What is meant by sustainable competitive advantage? How is it significant to McDonalds? SCA is the advantage a firm has which is very difficult or mostly impossible for competitors to possess or break through. It can be either brand, cost structure, dynamic customer care, or any kind of patents. The advantage should be either proprietary or distinctive in order to be considered as sustainable. Other than this, three different aspects have been identified that helps in SCA. First, there should be a good integration and coordination between the organizational and managerial processes. Therefore the much needed value is created when every employee in the organization strives to work for one common goal. The organization should learn to be flexible and change as per the needs in the environment such as customer trends, government restriction or innovations in technology. Nowadays McDonalds is focusing on organizational behavior as well as managerial expertise. Earlier it was ignored because the organization was more involved in establishing its outlets everywhere than strengthening its core competency. As a result the revenue did not increase much inspite of newer outlets being opened. The firm suffered a huge loss for the first time since their inceptions which ultimately lead to changes in the managerial strategies. Second, structural, financial assets and technology aspects of any firm are excellent market position which helps in building SCA. No doubt McDonalds is abundant in aspects such as structure, technology and finance. All that is needed is to identify and incorporate these assets in the right direction towards the improvement of the company. From 2003 onwards the company has really started to concentrate on its competencies. Third, the greatest advantage is the vision of the company with which it started. Sustaining this dream over the passing years is any companies greatest advantage. A company usually revolves around its vision statement, so sustaining this vision and working in accordance with it, is a great SCA. McDonalds was started to help people who were too busy and had little time to cook. The vision was to provide value, customer care, quality and cleanliness. Keeping its vision in mind, the corporation which slackened a bit earlier because of its incompetent franchise holders is being weeded and new and better people are put in this place. Thus, SCA means implementing the best value based strategies using all the unique advantages of the company which cannot be replicated by the competitors. In todays scenario, everything is outsourced from employee appointment to customer care. No organization is efficient enough to handle all kinds of work. It is not possible for big corporations like McDonalds to concentrate on every small detail. But core competences of the company should not be outsourced. Mostly companies concentrate on their core competencies whereas outsource its remaining operation. McDonald has recently tested its drive by order facility. Outsourcing is therefore helpful in the increasing external suppliers and overcomes the difficulties faced due to lack of latest technologies and other innovations. So what makes McDonalds still strong and maintain its rank as one of the leading business. The answer is its core competences and the internal as well as external sustainable competitive advantages. Of course, to keep up with the changing business environment, the company has also begun to outsource, but then it should not be carried away by the outsourcing mania. This company has recently started to go back to its golden era because of large scale revamping of its structural and organizational changes being incorporated (C K Prahalad and G Hamel 1990). Strategic Allies: A strategic allys means an organization is working together in a joint venture or a similar arrangement with one or more organizations. McDonalds is in strategic alliance with: Wal-Mart, Chevron, Amoco, Disney and Coca-Cola. Wal-Mart, the largest retail chain in U.S. and several neighboring countries, is symbiotically allied with McDonalds. In each Wal-Mart stores, there are McDonalds restaurants. Thereby it offers its customers excellent low cost fast food in a convenient way. Chevron and Amoco are two petrol pumps with which McDonalds is in alliance with. This alliance represents ultimate convenience. Nothing can be more convenient than filling the car with as well as getting a meal, that too all in one stop. Another important alliance of the company is with Disney. Sole right has been granted to McDonalds to sell fast food in Disneys theme parks around US and at other Disney spots in the world. As per the terms of the agreement, McDonalds will operate as restaurants and Disney wil l promote its films through McDonalds. CONCLUSION: As such there is no particular competitive strategy that guarantees to achieve success each time. Risk attitudes change due to industrial volatility, environmental uncertainty and several internal conditions might also be involved. Since the marketing function is consumer oriented, customer needs should be identified and then strategies should be designed to meet those needs. The distribution system brings the product or service to the place where in can best fill customer needs. Since every product requires support from distribution channels, so the right choice of distributors and wholesalers is very important. Promotion of products is more important than advertising. The location, size and nature of markets defined by business strategy will indicate the content of promotional material as well as it will guide the promotion mix decisions. Pricing is another complex issue which is used as a competitive weapon because it is related to cost, volume, tradeoffs etc. Changes in pricing p olicy are likely to provoke competitors response. Marketing has received increasingly greater attention in the competitive business since the early modern era. The old marketing concept focused on selling of the existing products of the firm and promoting it to maximize sales to attain profits, but now the new concept focuses on the potential customers of the firm and seeks to earn profit by customer satisfaction with an integrated marketing program.